Price's Chicken Coop Re–brand

Price's Chicken is arguably the best chicken spot in Charlotte. It is located in the historic South End neighborhood since 1962. South End has been extremely gentrified in the past years. Price's has had multiple offers to sell, but it looks like it is here for the long run. Therefore, a business as popular as this one needs an updated, stylish and contemporary branding and advertising campaign. (This project was created for personal use and is not related to Price's Chicken Coop)