Gold's Gym Re–brand

The main goal when rebranding Gold's Gym was to change the public perception of the company. Many found that the brand portrayed a very manly, bodybuilder image to the public, targeted to that specific target audience. These designs are meant to change the image, and to target a broader audience. The welcoming, and energetic designs promote inclusiveness of different body types, race, ethnicity, and skill level, through the use of vibrant colors, dynamic typography, and active imagery. (This project was created for personal use and is not related to Gold's Gym)