

Presented below is the marketing campaign used for the 2021-2022 semesters on campus at UNC Charlotte. With the guidance of the marketing coordinator I designed a cross platform campaign which can reach students on campus through animations displayed on several TV screens across campus, bus ads, x banners, social media postings, stickers and discount incentives. The goal of the campaign was to invite students to download the "ninerdiners mobile" app since it is the new and most effective way to order food on campus.